- The Washington Times - Monday, September 28, 2015

Apple’s iPhone 6s and iPhone 6s Plus have set a new sales record for the company, the tech titan announced this week.

More than 13 million phones were sold during the first three days of availability, Apple said on Monday, shattering statistics set by last year’s models.

“Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple’s history,” Apple CEO Tim Cook said in a statement.

“Customers’ feedback is incredible, and they are loving 3D Touch and Live Photos, and we can’t wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on October 9,” Mr. Cook said.

The new devices — revamped versions of last year’s iPhone 6 and iPhone 6 Plus — were unveiled at a much-hyped product launch in San Francisco earlier this month during which the company also debuted upgrades to its iPad, Apple Watch and Apple TV lines. 

Analysts predicted early on that the company’s newest smartphones might outsell records established last year given that the iPhone 6s and iPhone 6s Plus were made available for pre-order in China, a first for Apple.

Nevertheless, sales during opening weekend have surpassed what were expected previously by Gene Munster, an analyst with Piper Jaffray, who told USA Today that he figured the Asian boost would help Apple move between 12 million and 13 million models during its first three days of sales. 

Apple sold around 10 million copies of its iPhone 6 and iPhone 6 Plus during the device’s first three days of availability last year. The latest devices, which Apple had initially made available in only 12 countries, offer faster processors and a better camera than last year’s models, the company claims.

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