- Associated Press - Saturday, April 9, 2016

ST. PAUL, Minn. (AP) - Federal authorities have barred a Minnesota brewery from marketing a seasonal spring beer as LSD Ale.

Alcohol and Tobacco Tax and Trade Bureau agents told the Indeed Brewing Company that they wouldn’t approve a label that referred to the brewery’s Lavender Sunflower Date honey ale by the acronym LSD.

“The feds did not like the name LSD,” Indeed co-founder and co-owner Thomas Whisenand told the St. Paul Pioneer Press (https://bit.ly/1UQg8Cm ). “They made that clear very quickly.”

The brewery didn’t fall under federal regulation until recently, when it expanded into Wisconsin and North Dakota markets.

“We tried to find a way we could keep it on the label, like could we spell out the words and just bold the first letters,” Whisenand said. “But unfortunately we sell a regulated product and there’s not much you can do when the feds say no.”



So Lavender, Sunflower Honey, and Dates Honey Ale will be available at Indeed’s northeast Minneapolis taproom starting this weekend, and in four-packs of purple psychedelic 16-ounce cans that evoke the 1960s at stores later this month. Whisenand said the “killer graphics” still imply the beer’s roots.

“It’s one of those love it or hate it beers,” he said. “We think that’s a good sign, actually. If we can do that, it means we’re pushing the envelope. With the name, I think we were pushing the envelope, too. Unfortunately, the envelope broke.”

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Online:

Indeed Brewing Company: https://www.indeedbrewing.com

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Information from: St. Paul Pioneer Press, https://www.twincities.com

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