- The Washington Times - Friday, December 2, 2016

Sony Pictures wants Amy Schumer to portray “Barbie” in a live-action movie inspired by the iconic doll.

Generations of Barbie fans around the world fill Mattel’s coffers with more than $3 billion per year. Movie producers are now convinced that 2015’s “Trainwreck” star can add to those profits with a summer 2018 release.

Industry sources told Vanity Fair on Friday that producers Walter F. Parkes, Laurie MacDonald and Amy Pascal envision a “Barbie” film that “will try to take a contemporary spin on beauty, feminism and identity.” The magazine said the story currently involves Ms. Schumer playing a doll that is “expelled” from an idealistic land of toys before venturing off into “the real world.”

Vanity Fair added that Ms. Schumer and her sister, Kim Caramele, will do rewrites on a script provided by Hilary Winston.

Ms. Schumer recently starred in Anheuser-Busch InBev’s “Bud Light Party” campaign featuring actor Seth Rogen. The company ended the television spots weeks early after a decline in third-quarter sales.

“Despite continued positive signs in brand health evolution, driven by millennials and Hispanics, 3Q was the softest performance of Bud Light for the year from a volume and share perspective,” Bud Light senior director of marketing communications Lisa Weser told Ad Week on Oct. 28.

Sign up for Daily Newsletters

Manage Newsletters

Copyright © 2020 The Washington Times, LLC. Click here for reprint permission.

Please read our comment policy before commenting.


Click to Read More and View Comments

Click to Hide