Nintendo Co. stock has skyrocketed 25 percent since the release of its mobile app game “Pokémon Go” last week.
Roughly 7.5 million American iOS and Android users downloaded “Pokémon Go” since Wednesday, when the app launched. The joint venture between The Pokémon Company, Nintendo, and Niantic Inc., has propelled Nintendo’s stock upwards by $9 billion for a market capitalization of nearly $28 billion.
The “augmented reality” game, which requires users to explore their environment to capture the brand’s famous characters, is expected to come out in Europe and Asia within days.
“We are so grateful to our fans for turning this game into such a trend. We hope everyone will follow guidelines to play it safely and observe good manners,” a spokeswoman at the headquarters of The Pokémon Company in Tokyo said Monday, The Wall Street Journal reported.
John Hanke, CEO of “Pokémon Go” developer Niantic, told Business Insider Monday that he always intended the game to get players exercising, meeting new people, and experiencing the world around them in new ways.
“The game itself is intended to facilitate the real-life stuff — not the big scene at the end where the boss dies,” Mr. Hanke said.
SuperData Research analyst Joost van Dreunen said in a statement Monday that “Pokémon Go” “managed to generate $14.04 million across mobile platforms since its release,” Venture Beat reported.