- Associated Press - Friday, March 11, 2016

LINCOLN, Neb. (AP) - A recently released video tour of a Lincoln neighborhood aims to boost the area’s reputation by being filmed almost entirely from the sky.

The Lincoln Journal Star (https://bit.ly/1P3OCJ2 ) reports that the Near South Neighborhood Association decided to include mostly aerial film footage in its two-minute video. It’s been viewed nearly 2,000 times since debuting earlier this month.

The video was produced partly because of the portrayals of the area as a home to lackadaisical landlords and high crime rates.

Board member Carmen Maurer says she thinks the video appropriately showed the large neighborhood’s major landmarks.

About 11,000 people reside in the nearly one square-mile neighborhood. The Near South includes two elementary schools, some of Lincoln’s oldest churches, distinct business districts and homes in a variety of sizes.



“The bottom line is, there is something in that neighborhood for just about everyone,” Maurer said.

But neighborhood leaders are also sensitive to portrayals of the Near South as a home to higher crime rates and lackadaisical landlords. Which is, in part, what prompted association board members to produce the video.

“We really conducted our focused discussions about what it is we’d like this film to tell,” Maurer said. “To maybe tell things that aren’t otherwise depicted in other kinds of stories about the neighborhood.”

A committee got together last year, helped write a script and hired CJJ Communications, which, in turn, hired a videographer. A drone dodged trees and power lines while filming for nearly two hours on a late summer day, and the footage was edited down to about two minutes during the fall.

“All of the people that appear in the video are residents of the neighborhood. They’re not actors,” Mauer said.

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Information from: Lincoln Journal Star, https://www.journalstar.com

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