A nonprofit organization created to combat the politics of Donald Trump has released an app that will allow users to penalize the companies that support him.
The Democratic Coalition Against Trump announced Monday to its 150,000 supporters that businesses such as Home Depot, Coors Brewing Company and roughly 250 others are “directly linked” to the president-elect. Its new “Boycott Trump” app on iTunes allows users to see those connections and then deny them service.
“The election may be over, but the fight against Trump has just begun,” Nate Lerner, executive director of the coalition, said in a statement issued Monday. “Our Boycott Trump app enables people to take action against Trump by turning their purchasing power into a tool for protest. This hits Trump and his allies where it hurts them most — their wallets.”
The group, an arm of Keep America Great PAC, calls its product a “first of its kind.” Chairman Jon Cooper added that it will help curb an administration “that is already shaping up to be the most corrupt, conflicted and authoritarian president in our nation’s history.”
Savvy Republicans who want to “Make America Great Again” could, of course, use the app to reward businesses, since it is similar to 2014’s “Buy Partisan” app. That product, created by former Capitol Hill staffer Matthew Colbert, gleans finance data from top Fortune 500 companies for politically inclined users.
“We’re trying to make every day Election Day for people,” Mr. Colbert told the Los Angeles Times in 2014. “You’re able to take that product and bring it to a whole new light. A quarter or tenth of a penny that went to a political contribution might not be something you know.”