- The Washington Times - Wednesday, November 30, 2016

Saying it was not an attack on the Second Amendment, Levi’s CEO Chip Bergh released an open letter on Wednesday requesting gun owners not pack heat in the blue-jean maker’s retail locations.

The request comes shortly on the heels of a customer in Georgia injuring himself when his firearm discharged accidentally in a store changing room, Fortune reported Wednesday

“We know that the presence of firearms in our stores creates an unsettling environment for many of our employees and customers. We also know that trying to enforce a ban could potentially undermine the purpose of the ban itself: safety,” the 59-year-old executive and U.S. Army veteran wrote. “With that in mind we’ve made this decision as a business – a request not a mandate – and we sincerely hope responsible gun owners will respect our position.”

Mr. Bergh’s request is similar to one made by Starbucks CEO Howard Schultz a few years back that customers leave their guns at home. Levi’s, like Starbucks, will not explicitly ban customers from carrying weapons.

Both companies, however, do have locations within enclosed shopping malls that ban civilian carry of firearms, like the nation’s largest indoor shopping center, The Mall of America.



Mr. Bergh has previously made headlines, and perhaps turned up some noses, when earlier this year he urged Levi’s customers to rarely, if ever, machine-wash their blue jeans, saying it’s better for the garment in the long run.

In 2015, Mr. Bergh said he rarely washes his jeans because it’s better on the environment.

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