- The Washington Times - Wednesday, September 21, 2016

Political junkies will now be able to watch Hillary Clinton and Donald Trump match wits on Twitter itself, thanks to a livestreaming partnership the San Francisco-based company has made with Bloomberg News, Variety magazine reported on Wednesday.

Besides the debates themselves, Twitter users can watch Bloomberg Politics managing editors Mark Halperin and John Heilemann handicap the events in half-hour segments before and after the matchups. “The companies will split revenue from ads in the pre- and post-debate coverage,” Variety said.

Twitter has proven to be a “second screen” of choice for many political junkies. Indeed, “[t]he first presidential debate in 2012 was dubbed ‘the most tweeted event in political history’ at the time,” CNN.com observed Wednesday.

The social-media company will ensure that livestream viewers can check out a “scrolling list of related tweets automatically culled from the service,” noted Variety.

“The Twitter debate live-streams will be available globally at debates.twitter.com, in Twitter Moments and via Bloomberg’s @bpolitics account,” said Variety.

While Bloomberg enjoys an exclusive partnership with Twitter, broadcast network ABC has cast its lot with Facebook and “[b]oth social outlets see such live content as key to attracting users — and keeping them engaged longer,” Variety said.

 


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