An average 8-year-old will consume about 64 pounds of sugar a year, enough to make a life-size rendering completely out of the sweet granular.
That’s the idea behind a towering block of sugar boxes placed in Times Square on Tuesday by the KIND Snacks corporation and surrounded by statues of small children made completely out of sugar.
The American Heart Association guidelines for sugar consumption for children between the ages of four and eight amount to three teaspoons a day, or a 130 calories within a 1,600 calorie diet.
However, the average child consumes around 21 teaspoons of sugar a day, according to the AHA.
Around 12.5 million children in the U.S. are obese, according to the Centers for Disease Control and Prevention, and a 2015 pediatric study found the majority of snacks and dinners for toddlers and adolescents had high levels of sodium and added sugar.
The massive display by KIND includes a sugar tower that is 15 feet by 24 feet high and made of 45,485 pounds of sugar. Surrounding the tower are life-size models of crystalized children.
The installation is meant to represent the total amount of sugar consumed by U.S. children every five minutes, KIND said in their statement, and is an effort to initiate conversation about what parents know of how much added sugar are in their childrens snack foods.
Around 80 percent of parents don’t know what are added sugars on nutrition labels, according to a survey by KIND and Morning Consult, a media polling company.
This includes being unaware of the sugar from corn syrup and tapioca syrup, according to a statement from KIND, which are highly concentrated sugars added in many processed foods.