- The Washington Times - Wednesday, December 6, 2017

Just in time for the Christmas blockbuster season, a U.S. movie-theater chain has unveiled a monthly ticket-subscription plan that it hopes will entice customers to be regulars at the cinema moving forward.

Dubbed Movie Club, Cinemark’s new $8.99-a-month subscription plan guarantees users one 2D-movie ticket each calendar month good for any movie at any screening time, with unused tickets rolling over indefinitely.

“Based on the feedback we received, we designed Movie Club with all of the features and benefits that moviegoers desire most in a membership program without any of the hassle, enabling our guests to enjoy the moviegoing experience with their friends and family,” said Cinemark CEO Mark Zoradi, reported Variety magazine Tuesday.

According to the Cinemark website, Movie Club members also enjoy a 20 percent discount at the concession stand — “except alcoholic beverages, dairy (wherever prohibited by state law) and merchandise” — and can purchase one additional “companion” ticket for a guest at $8.99 each. 

Members also benefit by being able to reserve showtimes at any of the chain’s U.S. theatres without paying the fee normally associated with those transactions. Theater locations that reserve seating will also waive the reservation fee.

Movie Club membership can also be canceled at any time and resumed without any additional fees or waiting periods, according to a Movie Club FAQ page.

Cinemark boasts some 339 theaters in 41 states, according to its official website, including two in northern Virginia — Centreville and Fairfax — and two in Maryland — Hanover and Towson. The chain has no locations in Washington, D.C.

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