- Associated Press - Saturday, February 25, 2017

YANKTON, S.D. (AP) - Yankton downtown business owners have created a district to give the area an identity.

Some initial projects and initiatives identified by the Meridian District group include marketing, signage and art events, the Yankton Daily Press and Dakotan (https://bit.ly/2kOfbvk ) reported. The group will also work to find events to bring people to the area.

“We are creating a Snapchat geo filter, so anytime you are in the district, you can add a filter from the Meridian District,” Mollie Grey, development coordinator for downtown. “Events, concerts and promotion of our district are something that we will be doing. We will constantly be promoting our local businesses on our Facebook page and website.”

Directories and pamphlets are also in the making.

The district is the creation of downtown business owners, building owners and community members who see a need for change.



Grey said she hopes the group will become a non-profit and that it focuses on the continuous improvements of downtown and finically sustains through different funding streams.

She also said financial structure for the group hasn’t been decided, but it’ll take something like a business improvement district to keep initial projects sustainable

“I don’t think it will be a membership model,” she said. “I think when you are trying to encourage people to open up businesses in downtown, charging them a fee at times is discouraging.”

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Information from: Yankton Press and Dakotan, https://www.yankton.net/

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