- The Washington Times - Thursday, July 13, 2017

Roku Inc. will soon join over-the-top (OTT) streaming TV rivals Apple, Amazon and Google on Wall Street, planning an IPO for later this year.

The filing could come as early as a few weeks, said the Wall Street Journal

The Los Gatos, Calif.-based company is aiming for a $1-billion valuation, the Journal said, citing an unnamed source familiar with the plan.

Roku has repeatedly fared well in online reviews against competitors like Apple TV, Google Chromecast and Amazon Fire TV for its ease of use and accessibility.

According to Comscore, the service commands just less than half (49%) of the OTT devices currently used by consumers.

The closest competitor, Google’s Chromecast, commands just 22 percent of the market, while Amazon Fire takes 16 percent and Apple TV just 12 percent.

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