- The Washington Times - Wednesday, June 14, 2017

Celebrities on Instagram sometimes use the platform to promote a commercial product. When they do so, they really need to label the posts accordingly, the social media site is telling its most famous users.

For now at least, the social media platform is gently prodding those users, known as “influencers,” to remember to slap on a “paid partnership” label, Recode.net reported Wednesday.

The initiative is currently being tested now with a handful of businesses and celebrities, Ad Age reported Wednesday, citing the company.

“As more and more partnerships form on Instagram, it’s important to ensure the community is able to easily recognize when someone they follow is paid to post content,” Instagram wrote on its official blog, Recode reported.

In the same blog post, Instagram informed readers that it would soon update its terms of service to combat untagged sponsored content by bringing the photo-sharing site’s fine print more in line with that of its parent company Facebook.



Under federal law, Instagram could likely be slapped with “tens of thousands of dollars” in fines each day that offending content is unlabeled as sponsored, the tech site explained.

Sponsored posts can be significant revenue sources for popular Instagram users, as well as fertile advertising territory for companies looking to reach consumers, particularly younger demographics, in a diverse media environment.

As Forbes reported in April, savvy Instagram users can command thousands of dollars per post, with one popular yoga instructor commanding some $25,000 per Instagram post. And reality TV star and prolific Instagram user Kim Kardashian reportedly commands about $300,000 per sponsored post on platforms such as Instagram and Twitter.

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