- The Washington Times - Thursday, March 2, 2017

The Matt Damon action flick “The Great Wall” has proven a dud at the Chinese box office, and its failure casts doubt on the future of blockbuster U.S.-Chinese film projects moving forward, The Hollywood Reporter said Thursday.

“The film earned $171 million in China (a disappointment) and is expected to top out at about $320 million globally,” THR reported, adding that the silver lining for Universal Pictures is that its share of the damage will be “relatively modest” and could be further offset by video sales and rentals in the home-entertainment market.

The movie has bombed with U.S. audiences, with just $36.5 million earned on the picture as of Feb. 28, according to BoxOfficeMojo.com. 

While many observers are bearish about the prospects for success in the future, at least one industry insider is confident that it’s just a matter of finding the right story that resonates with audiences.

“The market opportunities are too substantial to ignore,” Eric Handler of MKM Partners said, THR reported. “The problem with The Great Wall in the U.S. was poor reviews. At some point, someone will find the right formula.”

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