PHILADELPHIA (AP) - A new taxi vehicle partnership in Philadelphia will create a combined fleet to combat competition from ride-sharing services.
The Philadelphia Business Journal reports PHL Taxi and Freedom Taxi will combine their fleets under the banner of 215-Get-A-Cab. Around the beginning of next year, all of the nearly 1,100 cabs for the firms will operate under the Get-A-Cab branding.
It is part of a new unified strategy for the three firms that will also include updating their cabs and revamping a smartphone application, in order to provide competition against ride-sharing services like Uber and Lyft.
The Journal reports that all of the cabs will be accessible through Get-A-Cab’s application.
The companies are still sorting out potential marketing campaigns as they continue to focus on the rebrand and upgrades.
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