- The Washington Times - Tuesday, October 10, 2017

An inspirational ad for Super Bowl LI in February has prompted a $30 million lawsuit against Fox Broadcasting by Muhammad Ali Enterprises.

A lawsuit filed in Illinois federal court on Tuesday alleges that footage of the late Muhammad Ali used for “The Greatest” on Feb. 5 was used without permission by Fox, and therefore constitutes a violation of Illinois Right of Publicity Act.

The commercial features a slew of iconic football players, although roughly half of the archival footage includes the boxing champion and civil rights activist.

“Fox never requested or received MAE’s permission to use Ali’s identity or to imply his endorsement in connection with the services offered by Fox, including its broadcast of the Super Bowl,” the group, which is owned by Authentic Brands, said in a statement provided to The Hollywood Reporter.

Ali died in June 3, 2016, in Scottsdale, Arizona.

Authentic Brands purchased trademarks and multiple rights associated with the boxer in 2013 from the Core Media Group, THR reported.

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