- The Washington Times - Wednesday, October 18, 2017

A British manufacturer of feminine hygiene products has produced an internet ad using bright-red dye as a stand-in for menstrual blood to illustrate the efficacy of its product.

Part of Bodyform’s “Blood Normal” campaign, the 20-second spot “marks a first in feminine care,”  the U.K. newspaper The Independent said Tuesday, hailing the development as “progressive.”

“Contrary to popular belief, women don’t bleed blue liquid, they bleed blood. Periods are normal. Showing them should be too. #bloodnormal,” Bodyform’s official Twitter account tweeted Tuesday, premiering the video.

“We believe that like any other taboo, the more people see it, the more normal the subject becomes. So for Bodyform, after showing blood and a real, in-situ sanitary towel, bringing the two together was a natural next step,” company marketing executive Traci Baxter said, reported The Independent. “In doing so, we remain committed to showing periods in everyday life, truthfully and honestly — because we feel it’s the right thing to do to. Together, we can help make blood normal.”


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