PORTLAND, Maine (AP) - Allen’s Coffee Brandy, a venerable brand of liquor beloved in Maine, is no longer the top-selling alcohol in the Pine Tree State.
State alcoholic beverage records say Mainers spent $12.2 million on Fireball Cinnamon Whiskey and $11.7 million on Tito’s Handmade Vodka last year, the Bangor Daily News reported.
Those sales were enough to eclipse Allen’s, which garnered $9.2 million in sales.
Allen’s remains the most-purchased hard alcohol in the state in terms of volume. People purchased more than 90,000 cases of Allen’s in Maine last year, while Tito’s came in second at 71,000. Allen’s is produced by M.S. Walker of Massachusetts.
Sales are trending downward, though. Revenue of Allen’s has dropped by about a sixth since 2014. Last year’s sales lagged about $400,000 behind the 2018 figure.
Maine is the only significant market for Allen’s, which is especially popular in a milk-based mixed drink called a “Sombrero.”
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