- The Washington Times - Saturday, July 18, 2020

Only 29% of U.S. adults want the NFL’s Washington Redskins to retire its nickname, while half favor keeping it, even as the team moves forward under corporate pressure to drop the long-disputed logo and moniker.

A Morning Consult poll released last week found that 49% supporting retaining “Redskins,” which has been slammed as an offensive racial slur, while 22% had no opinion.

The poll was taken July 7-9, shortly after the team announced it would conduct a formal review of the nickname after decades of resisting pressure to change it. On Monday, the team said it will retire the Redskins name and logo upon completion of the review.

Team owner Dan Snyder had come under growing pressure to jettison the name from corporate sponsors, including FedEx, which owns the naming rights to the team’s stadium in Landover, Md., and asked the franchise earlier this month to pick another nickname.

The least supportive age demographic when it comes to preserving the 87-year-old nickname was the youngest generation: 45% of Generation Z favored changing the name while 23% wanted to keep it. Most Baby Boomers, or 56%, and Generation Xers, or 55%, supported retaining the name.



“The youngest generation, however, is less likely than millennials, Generation Xers and baby boomers to identify as NFL fans,” said Morning Consult in its Monday analysis.

The poll of 2,022 U.S. adults also split along racial lines, with 57% of Whites, 38% of Hispanics, and 23% of Black adults in support of the nickname.

There was no separate category for Native American respondents, but 25% of “other adults” wanted to keep the name, while 44% were opposed.

 

 

A Rasmussen Reports poll of 1,001 adults conducted July 5-6, a few days earlier than the Morning Consult poll, found that 42% supported changing the name and 42% opposed it.

Fifteen prominent Native American advocates urged NFL commissioner Roger Goodell to force the franchise to change its “racist team name” in a letter obtained July 6 by the Associated Press, although the scant polling conducted in the grassroots has shown the overwhelming majority are unoffended.

A 2016 Washington Post poll found that 90% of the 504 Native Americans surveyed were not bothered by the “Redskins,” the same percentage as in a 2004 Annenberg Public Policy Center survey.

Online retail giant Amazon announced earlier this month it would no longer offer Washington Redskins on its website, followed by Nike, Walmart and Target, in what was seen as a reaction to mass U.S. anti-racism and Black Lives Matter protests.

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