- The Washington Times - Monday, September 28, 2020

Add Cream of Wheat to the list of brands that are getting a makeover due to “offensive” advertising.

B&G Foods, the parent company of Cream of Wheat, released a statement confirming the move on Monday.

“For years, the image of an African American chef appeared on our Cream of Wheat packaging. While research indicates the image may be based upon an actual Chicago chef named Frank White, it reminds some consumers of earlier depictions they find offensive,” the company told “Good Morning America” in a statement. “Therefore, we are removing the chef image from all Cream of Wheat packaging.”

Mars Inc. confirmed plans to dump the iconic Uncle Ben’s logo in June.

Similarly, Quaker Foods vowed to change the logo for Aunt Jemima syrup the same month over concerns about racial stereotypes.



The decisions came in response to activists who called for cultural reforms after the May death of George Floyd in Minneapolis while in police custody.

B&G has also announced plans to work with culinary schools to “help support and aid in the development of African American and Latinx candidates through various scholarship and other initiatives.”

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