The D.C. health exchange says it is launching an Obamacare blitz this weekend and knows where to go to find “young invincibles” — in line to buy the latest edition of Air Jordan sneakers.
D.C. Health Link announced on Thursday it will seek out shoppers this weekend — the last retail spurt before Christimas — to educate them about enrollment options under the Affordable Care Act on its city-run health exchange.
It will kick off its strategy at Safeway grocery stores on Friday in the city’s eastern wards.
On Saturday, exchanges assisters will work the lines that will likely form outside five athletic apparel stores in the northeast quadrant of the city.
That’s because the latest release from former NBA star Michael Jordan — the Air Jordan 11 “Gamma Blue” — drops this weekend.
The D.C. exchange’s assisters “will meet hundreds of young men and woman standing in lines anxious to be among the first to purchase the latest Air Jordan sneakers,” the exchange said.
Young adults are particularly important to the success of Obamacare, since healthy enrollees must sign up to balance out risk pools when sicker consumers with preexisting conditions sign up, because they can no longer be denied coverage.