Although the 3DS costs about 40 percent less than the Vita in Japan, House contends that the Sony device offers a “truly unique gaming experience” that will lure hardcore gamers as well as new gamers.
House, however, said people will pay if it’s worth it.
“Clearly, if the experience merits it, I don’t think price is necessarily the barrier to entry,” he said, citing the $1 billion in sales racked up by the latest “Call of Duty” game by Activision Blizzard in just over two weeks. “The point is being able to give people a sense of value for money.”
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