“The Timberwolves and Target Center are important to this community and to our state, and we want to see them thrive,” Vikings vice president of stadium affairs Lester Bagley said. “But other than that, we’re focused on moving our discussion forward and resolving the Vikings stadium issue this legislative session.”
This renovation would make the NBA’s fourth-oldest building viable for another 20 years, officials said. It would add more revenue-producing club suites and change the “upside-down” configuration of the arena.
When Target Center opened in 1990, it was the last arena built with more seats on the upper level than the lower level. That configuration has become a deterrent for concert promoters who can sell lower level tickets at a higher price.
The renovation also includes a remodel of the home and visitor locker rooms, which are among the smallest in the NBA.
The renovation will also refurbish the concession areas, add a food court and a club overlooking the arena and modernize the exterior with soaring glass atriums at the main entrance and on the back side of Target Center that overlooks Target Field.
“You’ve got to at some point do the things that the clients are asking you to do, whether that’s the ticket buyers, the suite holders or the shows that are wanting to come to the building,” said Steve Mattson, Target Center’s general manager. “Our goal is that these renovations will address those issues with expanded guest amenities, we’ll expand amenities from the show perspective, too.”
Of the 60 arenas that are home to NBA or NHL franchises across the country, Target Center is the sixth-oldest. It also competes locally with the Twins’ new Target Field, the University of Minnesota’s new football stadium and the Wild’s Xcel Energy Center for the fan’s discretionary dollar.
“Our fans have told us that their expectations of us as the NBA team is they want an environment that’s competitive with what’s out there across the country,” Taylor said.
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