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Mitt Romney is an email ace. Analysts at Silverpop, a digital-marketing provider, pored over 200 campaign emails sent since January by Mr. Romney, Rick Santorum, Newt Gingrich and Rep. Ron Paul — judging content, tone and effectiveness. Among other things, Mr. Romney’s missives averaged a terse 200 words, Mr. Paul’s were the blabbiest at 600. Briefer is better in online campaigning, the analysts say.

Mr. Romney’s also topped the rest in successfully incorporating the squawking mess of Facebook and Twitter at his campaign site, followed by Mr. Gingrich and Mr. Paul. And what about the all-important “from” line? Mr. Santorum had as many as five names as the original source of his emails, and he also asked for “explicit” donations 92 percent of the time.

Mr. Romney, meanwhile, asked for money 71 percent of the time, and has just one “from” name: Mitt Romney.

“Would you rather get an email from ‘Mitt Romney‘ or his campaign manager? A basic lack of familiarity can lead to deletion in the in-box,” the analysis said.


• 70 percent of Americans say higher emission and pollution standards should be set for business and industry; 54 percent of Republicans and 85 percent of Democrats agree.

• 69 percent overall want more federal spending on solar and wind power; 51 percent of Republicans and 84 percent of Democrats agree.

• 66 percent overall want more federal spending to develop alternative sources for auto fuel; 51 percent of Republicans and 81 percent of Democrats agree.

• 65 percent want more mandatory controls on greenhouse-gas emissions; 50 percent of Republicans and 82 percent of Democrats agree.

• 65 percent overall want more federal government land opened for oil exploration; 84 percent of Republicans and 49 percent of Democrats agree.

Source: A Gallup Poll of 1,024 U.S. adults conducted March 8-11 and released Monday

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