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The Premium Intellitouch Navigation screen features EV system screens that help customers understand and maximize their driving range. The EV Charging schedule lets customers schedule when the vehicle will charge and activates pre-climate conditioning based on departure time.Charging can be scheduled one charge at a time or on a weekly basis. A Range Map specifically designed by Toyota for the RAV4 EV, allows customers to see how far they can travel for roundtrip or one-way trip based on their available electric range.A Charging Station Map EV app allows customers to locate nearby charging stations.

Charging Equipment and Sales Plan

Toyota’s approved electric vehicle supplier equipment provider is Leviton.For the shortest charge time of approximately six hours, Leviton offers a custom 240V (Level 2), 40A, 9.6 kW output charging station.For more information visit Leviton.com/Toyota.The vehicle comes equipped with a 120V (Level 1) 12A charging cable for instances when the recommended 240V (Level 2) charging is not available.

The RAV4 EV will go on sale in late summer 2012 through select California dealers.Service for the RAV4 EV will only be available at these authorized RAV4 EV dealers. Sales volume is planned for approximately 2,600 units through 2014. The battery is warrantied for eight years or 100,000 miles.

The RAV4 EV is expected to qualify for a $2,500 rebate through the Clean Vehicle Rebate Program in California and also is eligible for a $7,500 Federal Tax Credit.The vehicle will qualify for the California High Occupancy Vehicle (HOV) lane white sticker program.

“We believe that the RAV4 EV will attract sophisticated early technology adopters, much like the first-generation Prius,” said Bill Fay, Toyota division group vice president and general manager. “It’s designed for consumers who prioritize the environment and appreciate performance.We look forward to seeing how the market responds.”

Given the RAV4 EV’s distinctive customer, marketing will focus on education to demonstrate the vehicle’s technology and establish RAV4 EV as a credible product within the EV enthusiast community.

In July 2010, Toyota Motor Corporation and Tesla Motors jointly announced an agreement to develop an all-electric version of the RAV4, with the intent to bring the vehicle to market in 2012.Tesla contributed its EV technology expertise, daring spirit, quick decision making and flexibility. Toyota contributed design, engineering, manufacturing and production expertise. In an industry where development cycles are typically five years, Toyota and Tesla brought a dynamic product to market in less than half that time.