Continued from page 2

Erin McPherson, head of original programming at Yahoo, likes to call Yahoo “the fifth network.” Its Yahoo Studios production house in Los Angeles produces as many as 30 originals a month, often partnering with production companies such as Reveille (NBC’s “The Office”). Its original programming attracted more than 26 million unique visitors in November, according to comScore.

“The time is right,” says McPherson. “We’re finally here.”

___

AP Technology Writer Michael Liedtke in San Francisco contributed to this report