Imax China deal will get more movies into growing market

Higher rate ‘good for our business’

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“For Independents, this agreement is momentous,” IFTA President and CEO Jean Prewitt said. “Our sector has been unable to benefit fully from the existing revenue-sharing importation quotas and has had limited avenues through which to distribute. For the first time, through this agreement, there is a promise of creating a commercial foundation that will allow independent producers to participate more fully in the Chinese marketplace.”

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