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Another young woman at the profiled clinic was not sure if she wanted an abortion. “* nce it’s clear that the woman is conflicted, [the doctor] gives her prenatal vitamins and sends her home.” This is unbelievable. These young women need help. They are in desperate need of guidance and support, of love and care. They get none of that. A pat on the shoulder and a few inspirational slogans on the way out are apparently enough.

Not surprisingly, according to the Time article, the young woman returns a week later and has the abortion.

Abortionists do not care about women. Planned Parenthood does not care about women. The pro-life community has always decried the mischievous “pro-choice” branding, as we have seen time and again that abortion is usually something women resort to when they feel they have no choice. It is the pro-life community that tells hurting women they do have a choice, and that someone knows what they are going through and cares. That has been the message of the thousands of crisis pregnancy centers around the country, which love and support hurting women.

Ironically, Planned Parenthood’s more “nuanced” deception to move away from the “pro-choice” label involves a campaign to tell women the exact opposite. They say pregnant women are alone, and no one knows what they are going through. Buzzfeed quotes from their new public relations campaign: “We just don’t know a woman’s specific situation,” says the ad (not yet online). “We’re not in her shoes.” Planned Parenthood President Cecile Richards raved about “this theme that nobody can be in another person’s circumstances.”

This shameful strategy is destined to fail as miserably as the previous one. The truth is out: Pro-life is pro-woman. That’s the truth, and there is nothing they can do about it.

Mario Diaz is legal counsel for Concerned Women for America.