- Associated Press - Wednesday, August 11, 2010

REACHING OUT: Mall operator Simon Property Group has teamed up with Shopkick to reward smart-phone-equipped shoppers for walking into its shopping centers.

HOW IT WORKS: The technology relies on retailers installing small speakers at the entrance to their stores or the mall. The speakers emit an inaudible sound that can be picked up by cell phone microphones.

WHY IT MATTERS: Retailers have dreamed of using cell phones to locate shoppers, both to market to them and to gather data on their habits.

Copyright © 2018 The Washington Times, LLC.

The Washington Times Comment Policy

The Washington Times is switching its third-party commenting system from Disqus to Spot.IM. You will need to either create an account with Spot.im or if you wish to use your Disqus account look under the Conversation for the link "Have a Disqus Account?". Please read our Comment Policy before commenting.


Click to Read More and View Comments

Click to Hide