- The Washington Times - Tuesday, December 10, 2013

Riviera Imports is the latest to capitalize on the “Anchorman” franchise, announcing its new Ron Burgundy Blended Scotch Whisky ahead of the sequel’s premiere.

The scotch is crafted and bottled in Scotland from a 60 percent malt and 40 percent grain blend by Old St. Andrews Distillery, and it costs approximately $25 for a 750 ml bottle. Every order will be shipped with stand-up displays of Ron Burgundy, a press release stated.

Paramount Pictures’ “Anchorman 2: The Legend Continues,” starring Will Ferrell as fictional TV news legend Ron Burgundy, premieres on Dec. 18.

Riviera CEO Ed Caan assures consumers, however, that its newest addition is “not just for Anchorman fans.”

“Ron Burgundy Blended Scotch Whisky is not a novelty — it is a fine Scotch product more than comparable in quality to other blended Scotches at its price point,” he said in the company newsletter.

“Ron Burgundy is currently being used to sell products for Dodge, Ben & Jerry’s, and Jockey, with Business Insider reporting Dodge’s Ron Burgundy campaign resulting in increased auto sales,” he said. “Ron Burgundy Blended Scotch Whisky provides a great opportunity to sell a high-quality product and embrace a promotional wave spearheaded by one of the funniest characters to hit the big screen in decades. As the promotion suggests, this is Kind of a Big Deal.”

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