CBS has banned a SodaStream commercial from Sunday night’s Super Bowl after it challenged its top competitors — soda giants Pepsi and Coca-Cola.
“Because SodaStream is a direct competitor of the Big Soda brands that tend to be ubiquitous during the Super Bowl,” SodaStream, which makes homemade carbonated beverages, told The Huffington Post, “the rejection of one of the company’s proposed ads, which takes aim at Big Soda, is perhaps not surprising.”
The ad begins as both Coke and Pepsi deliverymen arrive at a supermarket in a dueling banjos-type scene. As the both men are rushing to get their deliveries in the door first, all of the bottles explode. The commercial then touts its environmentally friendly appeal, saying SodaStream could have saved “500 million bottles on game day alone.”
The ad may have been banned, but it quickly went viral on the Internet following the news. SodaStream also has received tons of free publicity from the occurrence, though the company said it did not intend to get the ad banned.