- Associated Press - Friday, August 15, 2014

BOSTON (AP) — The state is launching a major effort to reach out to almost 400,000 Massachusetts residents who must reapply for health insurance because they were enrolled in temporary plans after the state’s health care marketplace website crashed last year.

State officials fear that many of those people, who don’t get health insurance through an employer, don’t know they need to reapply.

The Boston Globe (https://bit.ly/1pQPnMu ) reports that the Massachusetts Health Connector, the agency that provides an online place to shop for insurance, plans to place 2 million automated phone calls and knock on 200,000 doors, make personal phone calls, send mail, buy print and broadcast advertisements, and hold community meetings and enrollment fairs.

The campaign could cost up to $19 million, money the state will seek from the federal government.

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Information from: The Boston Globe, https://www.bostonglobe.com


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