- The Washington Times - Tuesday, August 26, 2014

The World Health Organization released a report Tuesday on e-cigarettes with a suggestion for regulators: ban companies from using the word “e-cigarette.”

Page 12 of the organization’s report on “Electronic nicotine delivery systems” implores lawmakers to ban advertisers from using the words “e-cigarette, electronic cigarette, or any other descriptor that might reasonably be expected to create confusion with the promotion of cigarettes and other combustible tobacco products.”

The report also called for a ban on flavored juices used with the product until it can be empirically shown that minors are not attracted to the taste.

The health organization also also wants the tobacco industry out of the e-cigarette business because its interest “lies in maintaining the status quo in favour of cigarettes as long as possible, while simultaneously providing a longer-term source of profit should the cigarette model prove unsustainable.”

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