- Associated Press - Monday, March 31, 2014

NACOGDOCHES, Texas (AP) - Stephen F. Austin University is shelving its new logo after hearing complaints from students and commenters on social media.

SFA announced late last week that it would not use a logo designed by a marketing firm for about $14,000.

The new logo had the letters “SFA” placed over an outline in the shape of the state of Texas, with a star in the ‘A’ where SFA is located, in Nacogdoches. It would have replaced an old design that was similar, but had the letters of the university in a diagonal, block-letter pattern.

The change sparked an online petition and complaints, and eventually led to university president Baker Pattillo saying the university would be “suspending the new logo effective immediately.”

The old logo will go on billboards and banner ads.


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