- Associated Press - Monday, May 5, 2014

MANHATTAN BEACH, Calif. (AP) - Skechers has signed another top American distance runner after Meb Keflezighi won the Boston Marathon in its sneakers, announcing Monday that it will sponsor Kara Goucher.

A former Nike runner, Goucher became the first American woman to medal in the 10,000 meters at the world championships when she won bronze in 2007. The following year, she became the first U.S. woman in 14 years to finish on the podium at the New York City Marathon, taking third in her debut at the distance with the fastest time ever in the race by an American woman. Five months later, she made another podium with a third-place showing in Boston.

The 35-year-old Goucher hasn’t been able to match those successes in recent years, but she gives Skechers another big name in American running.

Skechers signed Keflezighi in 2011 when it launched its performance division, hoping his past achievements would confer legitimacy on the new line. Then he gave the company a huge publicity boost two weeks ago by becoming the first American man in more than three decades to win the Boston Marathon.

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