- Deseret News - Wednesday, October 15, 2014

With glib slogans like, “Set the tatas free,” National No Bra Day’s aim is, according to related breast cancer awareness campaign Save the Tatas, “to fight breast cancer using laughter and fun.”

But not everyone is laughing, as the Daily Dot reported this week. Concerns have been raised as to whether campaigns that claim to raise awareness about the disease that the National Cancer Institute estimates will kill 40,000 women this year actually trivialize it.

“October is Breast Cancer Awareness Month, and you know what that means,” the Daily Dot’s EJ Dickson wrote. “Time for a bunch of gross social media campaigns that minimize the dangers of breast cancer in favor of appealing to men’s love of big ol’ yabboes.”

While the intentions of the campaign might be good, Bustle writer Aria Bendix argues that it still fails at making more people care about breast cancer.

“This campaign in particular seems to reduce the disease to a mere consideration of women’s breasts rather than the painful, laborious process of enduring chemotherapy and all the other trials and tribulations that accompany it,” Ms. Bendix wrote.

Yet even the campaign’s naysayers find positives in what they consider a misguided attempt to address a serious problem.

“It looks as though sex in our mass media is here to stay, and if this is so, should we strive to turn the once-taboo topic of breasts into sex positivism?” Role Reboot reporter Chelsea Cristene wrote. “When it comes to a cancer that will affect 1 in every 8 women, maybe all press is good press.”

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