- The Washington Times - Friday, August 5, 2016

Amazon.com reportedly will publicly unveil its own chartered line of ‘Prime Air’ cargo jets at a Seattle air show Friday.

The Seattle-based online retailer will fly a Boeing 767 during the Seafair show, with the words “Amazon One” stenciled beneath the cockpit window, the Seattle Times reported Thursday. It is the 11th jet of the Amazon fleet, but the first to be branded by the company.

Amazon will not own the aircraft, instead leasing half of the planes from ATSG of Wilmington, Ohio, and the other half from Atlas Air of Purchase, New York.

The company aims to expand its fleet to 40 Boeing jets by 2018, “to meet the incredible growth we see in Prime customer demand for high-speed deliveries in the U.S.,” said Amazon Senior Vice President Dave Clark, The Times reported.

Amazon’s branding effort to bolster its subscription two-day delivery service extends even to its FAA plane registration. “Amazon One” now has a tail number of N1997A, in honor of the year the company went public, according to The Times.

Additionally, 1997 is a prime number and Amazon spokeswoman Kelly Cheeseman said the company will attempt to get prime-number registrations for its entire fleet, The Times reported.

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