He was famous for personally confronting then-presidential hopeful Barack Obama on the campaign trail in Ohio eight years ago, demanding to know the fate of working-class Americans and economic opportunity. The moment was caught on video. Samuel Joseph Wurzelbacher, who was quickly dubbed “Joe the Plumber,” became an instant icon for blue-collar, middle-class folks, and later ran for public office himself.
On Wednesday, Mr. Wurzelbacher announced he had become a news executive, accepting the job of “vice president for public relations” for the Liberty Alliance, a private coalition of 80 conservative websites and news organizations that includes the Minuteman News, Allen West Republic and Fighting for Trump, among many. Pushing “life, liberty and the pursuit of happiness,” the news sites draw 2 million page views a day.
“I have turned down a lot of offers throughout the years, but when it came to Liberty Alliance, it was a no-brainer,” said Mr. Wurzelbacher, who calls the alliance a “forward thinking family” with an eye on traditional values.
Current stories featured at the site include such titles as “Lock her up: the campaign to prosecute Hillary for corruption” and “WikiLeaks is breaking scandal after scandal but the media is ignoring them.”
Mr. Wurzelbacher, 42, ran for the U.S. House of Representatives in 2012; he won the GOP primary in Ohio but eventually lost to Democratic rival Marcy Kaptur. He also wrote a book titled “Joe the Plumber: Fighting for the American Dream.”
There are those who have been compared to him recently. Ken Bone — the man wearing a red sweater who asked a straightforward question about job layoffs at the second presidential debate — has already been dubbed the “next Joe the Plumber” in some press accounts.
In the meantime, Mr. Wurzelbacher is ready to rumble in his new media position.
“Liberty Alliance is a big family with a lot of integrity, honor and loyalty to their customers. They will not compromise their values, meaning their word actually means something in the business world. And anyone that know me, knows that my word is very important to me,” he noted.