- The Washington Times - Wednesday, August 30, 2017

A rapper’s use of the 800 number for a suicide-prevention hotline is being credited by the organization with a boost in awareness about its mission, Variety reported Wednesday.

Dropped in April, Logic’s song “1-800-273-8255” has boosted web searches and phone calls to the 12-year-old National Suicide Prevention Lifeline, Variety said.

“We had the second-highest call volume in the history of our service the day of the song’s release,” said NSPL director John Draper. “It’s remained high ever since.”

All told, the Lifeline has seen a 33 percent boost in its phone calls over 2016 and a 100 percent spike in Google hits in the late spring, subsequent to the song’s release, Variety reported.

Mr. Draper was also encouraged by the early response after the 27-year-old Maryland native performed the hit track on Sunday’s MTV Video Music Awards.

“To stand up there, not only with the number on their backs, but the message that you’re not alone — that, we thought, was most important to get out there,” he told Variety. “And Logic and his team effectively did that.”

Logic’s song, certified gold by the Recording Industry Association of America on July 21, has proven something of an international sensation, landing in the top 100 in music charts in the U.S., U.K., Australia, Canada, Belgium and the Netherlands, just to name a handful of countries.

Dutch listeners brought the track to the top of that country’s “Single Top 100” chart.



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