- The Washington Times - Friday, December 8, 2017

Fox News draws more readers to its Facebook site than any other news organization or publisher in the world according to a new report from NewsWhip.com, a website that measures and ranks traffic data for social media sites and other online resources.

In November, Fox News drew 21.5 million visitors to its popular Facebook page, besting The New York Times which was in second place, followed by the Facebook platforms for NBC, The Daily Mail and CNN. Rounding out the top 10 are Bored Panda in sixth place, followed by Huffington Post, BBC, Daily Wire and The Hill.

“Fox News remains the most engaged publisher on Facebook,” the analysis said. “Fox largely enjoys this position due to its enormous reach across the platform, as local affiliate sites feed into the total engagement count for the publisher.”

The Washington Post, Breitbart.com and Buzz Feed were also among those in the top-20 of the extensive list.

“With Facebook and Google controlling the vast majority of digital ad revenue, all industry eyes are on which media companies perform best,” noted FastCompany.com in their own study of the “platform wars” among the news organizations.

Again, the measurements in the NewsWhip analysis are for Facebook visits alone. Fox News also draws some 60 million people a month to its regular website FoxNews.com — and it has close to 17 million followers on Twitter.

In the meantime, some news accounts on Facebook were stand-outs. The most popular stories, the analysis found, was a portion of “Hacks,” Donna Brazile’s new tell-all book on the Democratic Party published by Politico on its Facebook page, and a Dallas Morning News report about local teachers — which illustrates the pull of specific causes.

“The power of cause-driven pages was also shown in the presence of regional news site the Dallas News in the most shared stories of the month list. A story about a tax bill deduction for teachers who buy art supplies was shared from the liberal Stand Up America page, resulting in almost 200,000 interactions on a single post,” the analysis said.


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