- Associated Press - Tuesday, February 28, 2017

ROSWELL, N.M. (AP) - Roswell officials are calling the direct American Airlines flights from the city to Phoenix a “big success” since the service launched a year ago.

The Roswell Daily Record reported (https://bit.ly/2luBCq0) Monday that figures from the Roswell-Chaves County Economic Development Corp. show the flights have averaged a 70 percent occupancy rate over the last five months. That’s less than the target goal of 80 percent, but city spokesman Juanita Jennings says the numbers weren’t a surprise because November and December were expected to be slow.

She says a recent increase in marketing and promotional efforts will help boost ridership.

Jennings says Roswell officials will speak Thursday at a one-year anniversary celebration for the route about how the flights have and will continue to improve economic growth and business partnerships.


Information from: Roswell Daily Record, https://www.roswell-record.com

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