- Associated Press - Wednesday, November 8, 2017

DODGEVILLE, Wis. (AP) - Wisconsin-based Lands’ End has signed a two-year partnership with The Weather Channel to supply outerwear and apparel to the network’s on-camera meteorologists in the field.

The arrangement began Tuesday, the Wisconsin State Journal reported . About 30 meteorologists will be outfitted with the company’s apparel and outerwear for covering severe weather and daily forecasts.

“We greatly admire The Weather Channel and respect their unwavering dedication to their millions of viewers as a trusted source for all weather conditions - especially in times of extreme, severe weather,” said Jerome Griffith, the company’s CEO.

Lands’ End spokeswoman Michele Casper said the partnership will give the company additional visibility and will also include promotions on The Weather Channel’s social media.

“It’s going to give us a lot of great exposure to new customers,” Casper said.

Lands’ End was one of several bidders for the contract, Casper said.

“We’re thrilled that we were selected,” Casper said. “We’ve really felt our customers and their viewers had a lot of similarities.”

Lands’ End has also signed a contract with Delta Air Lines to supply about 60,000 Delta employees with uniforms. The new uniforms will be available next spring.


Information from: Wisconsin State Journal, http://www.madison.com/wsj

Copyright © 2018 The Washington Times, LLC.

The Washington Times Comment Policy

The Washington Times is switching its third-party commenting system from Disqus to Spot.IM. You will need to either create an account with Spot.im or if you wish to use your Disqus account look under the Conversation for the link "Have a Disqus Account?". Please read our Comment Policy before commenting.


Click to Read More and View Comments

Click to Hide