- Associated Press - Wednesday, October 25, 2017

METAIRIE, La. (AP) - The New Orleans Pelicans are adding a sponsorship patch to their jersey.

The club says in an announcement made Wednesday that it has reached a jersey sponsorship deal with Louisiana food and seasoning company Zatarain‘s, starting this season.

The club says as part of the deal, Zatarain’s will donate meals to the Second Harvest Food Bank charity for every Pelicans dunk this season.

Pelicans owner Tom Benson says he sees the deal as a chance to further expand the “international reach” of both the Pelicans and Zatarain’s brands.

The club did not announce financial terms of the deal.

The NBA this season began allowing teams to sell jersey sponsorships in the form of a small patch near the left shoulder. The league says 18 of 30 teams now have jersey patch deals.


More NBA basketball: https://apnews.com/tag/NBAbasketball

Copyright © 2018 The Washington Times, LLC.

The Washington Times Comment Policy

The Washington Times welcomes your comments on Spot.im, our third-party provider. Please read our Comment Policy before commenting.


Click to Read More and View Comments

Click to Hide