- The Washington Times - Monday, September 18, 2017

Your Uncle Scrooge probably won’t buy one, but a British university student has come up with what he says is the first-ever 100-day countdown calendar to Christmas. What’s more, he’s done thousands of dollars in sales from organic social-media traffic alone.

Jake Hall, a 21-year-old business technology student from Wales, told The Washington Times in an email that he was inspired to create the calendar after experiencing phenomenal user growth on his Facebook and Twitter pages devoted to counting down to a visit from ol’ St. Nick. 

“I noticed early on that Facebook was much more capable of driving more sales than Twitter so last year I decided to put more effort into my posts and was able to make a lot of viral posts which led to my fan count on Facebook to grow rapidly to now 380,000 fans,” Mr. Hall explained. “In the past we have had an online store selling Christmas Jumpers but this time I wanted to make my own unique product rather than sell someone else’s. This year I thought of what I could sell which is very relevant to my audience and page.

“I searched around on the internet and I could not find a single 100 Day Christmas Countdown Calendar, so I thought it was an excellent opportunity to make my own and sell them on my Facebook page for people who absolutely love Christmas!” he added, telling The Times that the initial print run went on sale in early August. 

“So far I have been able to make over £10,000 [$13,590] of sales in just over a month all organically without spending a penny on advertising,” Mr. Hall told The Times. 

Mr. Hall estimated some 40 percent of his sales are to U.S. customers, but said the item has global appeal, with sales to countries as far flung as Mexico and Dubai.

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