- The Washington Times - Monday, April 16, 2018

Adidas is champing at the bit, just waiting to sponsor Colin Kaepernick if and when he signs an NFL contract.

In an interview last week, the president of the company’s North American division described Kaepernick’s activism, which has included kneeling for the national anthem and wearing socks that depict policemen as pigs, in glowing terms as “mak[ing] the world a better place.”

Mark King also said that Adidas isn’t a political brand.

“We love athletes that have a platform to make the world a better place,” Mr. King said during a question-and-answer session in Phoenix, according to the Arizona Republic.

“If they’re an activist in a way that brings attention to something that moves the world forward, even if there’s controversy at that moment, we’re really interested in those athletes because I think it represents the world today,” he said.

At Arizona State University’s Global Sports Summit, Mr. King said all Mr. Kaepernick has to do to get a deal with the German-based maker of sports apparel is get a spot on an NFL roster.

But that has proven difficult since he began protesting “The Star-Spangled Banner” two seasons ago and started a movement of NFL players doing so.

He was unsigned last season, which he and his supporters have blamed on collusion among NFL owners. He had a tryout scheduled last week with the Seattle Seahawks, but it fell through, reportedly because he refused to give the team assurances on the anthem protests.

Adidas doesn’t want, Mr. King said, to seem to be “taking advantage of this noise or interest that he had generated.”

But “if he signs on a team, we would definitely want to sign him,” he said.

Copyright © 2018 The Washington Times, LLC. Click here for reprint permission.

The Washington Times Comment Policy

The Washington Times is switching its third-party commenting system from Disqus to Spot.IM. You will need to either create an account with Spot.im or if you wish to use your Disqus account look under the Conversation for the link "Have a Disqus Account?". Please read our Comment Policy before commenting.

 

Click to Read More and View Comments

Click to Hide