- The Washington Times - Saturday, June 16, 2018

Father’s Day spending is expected to total a near-record $15.3 billion this year, according to the National Retail Federation, which has tracked the trends. The total is a little shy of the unprecedented $15.5 billion Americans spent on dear old dad in 2017.

Fathers, stepfathers, husbands and sons are included on the national gift list.

The organization said that 77 percent of us will celebrate Father’s Day and shell out an average of $133 per person. Millennials are the biggest spenders: Americans between 25 and 34 years old will drop an average $188 on Father’s Day.

Such generosity could be another facet of the Trump Bump.

“We are pleased to see consumer confidence continue to rise, leading to another near-record holiday spend on Father’s Day,” said Matthew Shay, president and CEO of the retail group.

The most popular dad gift this year is a special outing like a ball game or dinner out; Americans will spend $3.2 billion on it. Clothing ranks second in popularity, followed by gift cards, consumer electronics, home improvement supplies and assorted personal care products.

The total on all that aftershave and assorted grooming items totals $862 million.

Meanwhile, a Pew Research Center analysis reveals some commons traits among American dad — including those men who wish they were a dad.

• 63 percent of Americans fathers say they spend too little time with their kids.

• 57 percent of fathers say parenting is extremely important to their identity.

• 54 percent say parenting is rewarding all of the time.

• 52 percent say its hard to balance work and family life.

• 46 percent say parenting is enjoyable all of the time.

• 44 percent of childless men would like to become fathers.

The source is Pew Research Center analysis of three surveys of approximately 3,000 U.S. adult men conducted in 2015-17; the analysis was released Thursday.


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