- The Washington Times - Tuesday, July 30, 2019

What’s for breakfast? How about a nice, big bowl of Ovi O’s?

Washington Capitals star Alex Ovechkin soon will appear on cereal boxes at a Giant food store near you as the face of a limited edition cereal called Ovi O’s.

The cereal will hit Giant shelves exclusively on Sept. 17, Ovechkin’s birthday, just a few weeks ahead of the new NHL season.



A portion of the cereal’s profits will be donated to the Children’s Cancer Foundation, Inc., a nonprofit based in Maryland.

“I love cereal and it’s a huge honor to work with Giant to make Ovi O’s and help the Children’s Cancer Foundation support kids and families in the D.C. community,” Ovechkin said via a team press release.

The Capitals blog Russian Machine Never Breaks first reported on a leaked image of the box with Ovechkin’s smiling face on it in July.

The box describes the product as a “sweetened, toasted oat cereal with honey and natural almond flavor,” sounding akin to Honey Nut Cheerios.

Ovechkin joins a storied list of athletes who sponsored cereals — and not just those appeared on boxes of Wheaties. Doug Flutie debuted “Flutie Flakes,” Justin Verlander put out “Fastball Flakes” and Chad Johnson had “Ochocincos,” which accidentally printed on its boxes the phone number for a sex line instead of for the charitable organization Feed the Children.

This post has been updated.

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