- Associated Press - Thursday, September 5, 2019

ALBUQUERQUE, N.M. (AP) - Records show the city of Albuquerque has spent hundreds of thousands of dollars on a campaign aimed at transforming the city’s image.

KOB-TV reports more than $312,000 has been spent on merchandise connected to the One Albuquerque campaign since Mayor Tim Keller took office last year.

The city has spent over $50,000 for the One Albuquerque statue in Civic Plaza and around $540 for items such as pens.

Marketing and Innovation Director Carlos Contreras says campaign spending is spread out across departments.

Keller began the One Albuquerque campaign as a way to celebrate the city’s diversity and reshape the city’s image.



But since taking office, residents have expressed worries about high auto theft rates and violent shootings.

Recently, Uruguay issued a travel warning about Albuquerque over crime.

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Information from: KOB-TV, http://www.kob.com

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