- The Washington Times - Monday, January 20, 2020

Get ready for the Harry and Meghan “brand.” AdWeek, an influential industry source, has studied the emerging public presence of Prince Harry and his wife Meghan Markle, and pronounced it ready to launch.

The couple — known as Harry, duke of Sussex and Meghan, duchess of Sussex — “smartly applied to trademark their personal Sussex Royal brand in July of last year; that application was approved in December, with a registration likely coming in the next few weeks,” said AdWeek says, noting that the pair now have 10 million Instagram followers.

Theirs could prove to be the “world’s most valuable brand,” the news organization noted.

Though the pair are likely to favor lending their royal influence to help philanthropic causes, Jamie Reardon — CEO and co-founder of the marketing platform Find Your Influence — predicts Harry and Meghan could also add their trademark to brands in the lifestyle, beauty, fashion, family and travel. Ms. Reardon speculates that the couple could receive as much as $100,000 for a single sponsored post at their Instagram site based on their current follower count.

“I really see them keeping almost a political persona, with a role similar to former first families or former political leaders. Their role is just going to be so incredibly unique, and I don’t think quite like anything we’ve seen before,” predicts Christine Ross, editor of “Meghan’s Mirror,” which reports on the style of the duchess.



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