Elon Musk’s X updated its user compensation policy this week, shifting focus away from ad revenue in favor of engagement with other X Premium customers.
The social-media site announced the change in compensation for X Premium users in an announcement Wednesday.
“Creators! We’re excited to unveil our biggest update to Creator Revenue Sharing yet,” X said in a statement. “Payouts are increasing and you’ll now be paid based on engagement with your content from Premium users - not ads in replies.”
The details of the plan, much like the previous revenue-sharing program, are sparse and it is unclear how X will calculate how much money a user receives each month.
The program will go into effect Nov. 8, with up to 25% of Premium subscriptions going “directly to creators” according to X.
X has marketed X Premium as a way to earn money on the social media platform, much like how content creators on YouTube or TikTok can earn a healthy commission off ad revenue, sponsorships and views.
However, X users have complained about inconsistent payouts and have accused the company of giving preferential treatment to certain popular accounts.
Contact the author
Please read our comment policy before commenting.